General Motors ready for a return to Europe?
The American giant plans to return to Europe, but not to sell large V8s. This time, it is on electric cars that General Motors would support its comeback.
In 2017, the General Motors group sold Opel and Vauxhall for 1.3 billion euros to Groupe PSA, which later became Stellantis. Paradoxically, while Opel had always been loss-making under the aegis of GM, it will become almost immediately profitable after its acquisition! A few years earlier, the American group had also withdrawn Chevrolet from the European market. So all that remained was the Camaro and the Corvette. Suffice to say that GM had disappeared from the Old Continent.
Since then, the group has focused on growing its brands in its home market and in China, not without developing new electric vehicles and autonomous driving technologies. And today, the time seems to have come to expand the customer base. To do this, GM has launched a subsidiary specializing in mobility services: Cruise.
It is via the latter that the American giant would make its big comeback in Europe. And the least we can say is that the American does not lack ambition, since after coming out through the back door, GM recently announced its desire to become the leader in electric vehicles. Better yet, he wants to surpass Tesla! Thus, by 2035, the American group should make its range 100% electric.
The brands of the American group have recently unveiled models such as the Cadillac Lyriq, the GMC Hummer EV, or the Chevrolet Silverado EV and Equinox EV. As an electric compact SUV, this model could well be one of the first to land here..