• August 15, 2022 22:45


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How to Shop Around for a Great Deal on a Ford F-150 Lightning

Sep 16, 2021
How to Shop Around for a Great Deal on a Ford F-150 Lightning

How to Shop Around for a Great Deal on a Ford F-150 Lightning

The Ford F-150 Lightning heralds a new era for the legendary pickup truck. With its emissions-free electric powertrain, the F-150 Lightning enters the EV game. It provides eco-minded customers with an exceptional choice for the large light-duty pickup truck segment. If you’re aiming to get behind the wheel of the new F-150 Lightning, here’s some advice on how to shop around for a great deal.


Ford’s dealership pricing rules makes it a challenge to get a deal on an F-150 Lightning

Blue 2022 Ford F-150 Lightning driving on a city street
2022 Ford F-150 Lightning | Ford

Ford is taking the same pricing approach with the F-150 Lightning that it did with the Mustang Mach-E electric crossover. For both the Mustang Mach-E and F-150 Lightning, dealers can’t advertise a price below the MSRP. The deals and incentives that you frequently see advertised for other new models won’t be advertised for the F-150 Lightning. 

Depending on your perspective, this lack of advertising could be a negative or a positive thing. The key here is that, while dealers can’t advertise a lower price than the MSRP, they can still negotiate a lower price with customers. 


Ford dealerships can get penalized if they advertise the F-150 Lighting below the MSRP

Ford informed the dealerships of the F-150 Lightning pricing rules via a bulletin this week. Dealers must abide by the Minimum Allowable Advertised Price (MAAP). If they don’t, they could be penalized with a loss of subsidy. This includes a payment of 1% of the MSRP of the F-150 Lightning. Also, dealers can report other dealers to Ford if they break the MAAP rules.


Get a deal on the F-150 Lightning the old-school way

As mentioned earlier, while dealers can’t advertise a lower price or incentives for the F-150 Lightning, they can still sell the truck for any price that they want. With the convenience and quickness of shopping around for vehicles on our computers from the comfort of our homes, it’s easy to take for granted that this wasn’t always the case. 

You won’t be able to go on the internet and compare the prices that different dealerships offer for the F-150 Lightning. However, if you’re ambitious and willing to put in some legwork, you can take the old-school approach. Contact the dealers directly about getting a deal on an F-150 Lightning, whether in person, a phone call, or an email. Let the dealers know that you’re aware of the MAAP rules for the advertised price. After that, ask them if they are willing to go below the MSRP.

Gray 2022 Ford F-150 Lightning driving through a forest
2022 Ford F-150 Lightning | Ford

With the lack of advertised incentives for the F-150 Lightning, most customers will not be aware that a lower price could be offered. This could give you an advantage for getting a lower price. Also, with a very high demand for the F-150 Lightning, the lack of advertised deals could help prevent dealerships from running out of their inventory, which gives you a better chance of getting your preferred model.


More information about Ford cars from Wikipedia:

Ford Motor Company (commonly known as Ford) is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand, and luxury cars under its Lincoln luxury brand.

Ford also owns Brazilian SUV manufacturer Troller, an 8% stake in Aston Martin of the United Kingdom and a 32% stake in Jiangling Motors. It also has joint-ventures in China (Changan Ford), Taiwan (Ford Lio Ho), Thailand (AutoAlliance Thailand), Turkey (Ford Otosan), and Russia (Ford Sollers). The company is listed on the New York Stock Exchange and is controlled by the Ford family; they have minority ownership but the majority of the voting power.

Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines; by 1914, these methods were known around the world as Fordism.

Ford’s former UK subsidiaries Jaguar and Land Rover, acquired in 1989 and 2000 respectively, were sold to the Indian automaker Tata Motors in March 2008. Ford owned the Swedish automaker Volvo from 1999 to 2010. In 2011, Ford discontinued the Mercury brand, under which it had marketed entry-level luxury cars in the United States, Canada, Mexico, and the Middle East since 1938.

Ford is the second-largest U.S.-based automaker (behind General Motors) and the fifth-largest in the world (behind Toyota, Volkswagen, Hyundai and General Motors) based on 2015 vehicle production. At the end of 2010, Ford was the fifth largest automaker in Europe. The company went public in 1956 but the Ford family, through special Class B shares, still retain 40 percent voting rights.

During the financial crisis at the beginning of the 21st century, it struggled financially to the point of collapse which was in large part prevented by President George W. Bush announcing his emergency financial rescue plan to help Ford Motors as well as Chrysler LLC and General Motors, making immediately available $13.4 billion to the automaker.

Ford Motors has since returned to profitability.[11] Ford was the eleventh-ranked overall American-based company in the 2018 Fortune 500 list, based on global revenues in 2017 of $156.7 billion. In 2008, Ford produced 5.532 million automobiles and employed about 213,000 employees at around 90 plants and facilities worldwide.


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