Lamborghini sales reach a new record

Despite the tense geopolitical situation and the problems of delivery of electronic chips, Lamborghini announces new sales records.

2021 Mini Cooper S, A Great Car

Lamborghini has announced its key figures for the first half of 2022 globally. The brand delivered 5,090 vehicles, 4.9% better than in 2021, which was already a “grand cru” year.

 

Where are the majority of customers?

Emea (Europe, Middle East and Africa) has the highest number of sales (41%), ahead of America (34%) and Asia Pacific (25%). The USA remains the Italian supercar manufacturer’s number 1 market (1,521 units) ahead of the Chinese regions Macau and Hong Kong (576 units), Germany (468), the United Kingdom (440) and the Middle East (282).

The Urus SUV is the driving force behind Lamborghini sales.
The Urus SUV is the driving force behind L amborghini sales. – DR

The future

The Lamborghini Urus SUV accounts for 61% of sales. The huracan and Aventador sports cars – the production of the latter is coming to an end – share the rest of the sales. The Sant’Agata Bolognese brand unveiled, a few days ago, an “off-road” version of its Huracan. The next announcements will concern the Urus SUV, which is expected in particular in a plug-in hybrid version.

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Which countries in Europe have the highest rate of new cars?

Lamborghini sales reach a new record
Lamborghini sales reach a new record

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