New vehicle orders are still down
Automakers are seeing a slowdown in new vehicle orders in North America and Europe. A trend that analysts explain by several factors, including the exponential rise in prices.
Order books for new vehicles are shrinking at most car manufacturers. Oliver Zipse, the boss of BMW has also publicly acknowledged this during the presentation of the group’s half-year results on Wednesday 3 August. Enough to suggest a complicated period for the sector, which has been forced to increase its rates – sometimes copiously – in recent months to protect its margins in the face of the increase in the price of materials, especially electronics.
These price increases would be one of the explanations for the reduction in orders, combined with the fear of a recession and the galloping inflation recorded in recent months, which makes consumers very cautious. Analysts predict that the peak of inflation will be reached within a few months. But will this be enough to boost sales?